Coming Soon

Billboards are static.
Your audiences are not.

We put your brand on private cars that already cross the city every day, and track every km of exposure.

Verified GPS ReachScreened DriversZero Added FleetReal-Time Data
200 KM
Driven this week
6/30
Campaign days
2M
Est. reach
How it works

One daily drive.
Two sides of the deal.

BrandDriverCarCityData
For Brands
  1. 01
    Brief us on your campaign

    Tell us your goals, locations, dates, and creative ideas.

  2. 02
    Match with local drivers

    We assign screened drivers whose everyday routes fit your campaign needs.

  3. 03
    Wrap and hit the road

    We handle the professional car wrapping from start to finish.

  4. 04
    Track real-time performance

    Real-time visibility into vehicle flighting, route coverage, and key KPIs, backed by a full post-campaign analysis.

For Drivers
  1. 01
    Share your routes and mileage

    Takes 30 seconds: enter your daily routes, car model, and driver's license details.

  2. 02
    Get matched with a brand

    We connect you with a brand whenever your routine fits an active campaign.

  3. 03
    Get wrapped for free

    We professionally wrap your car at zero cost to you.

  4. 04
    Drive as usual and get paid

    Earn a fixed monthly payout straight to your bank account, without changing your daily driving habits.

For Brands

The out-of-home advertising
that actually works.

Traditional billboards are static and overpriced. We turn everyday cars into moving billboards, putting your brand directly on the streets through daily journeys of thousands of people across the Randstad.

Unskippable impact

Reach thousands of commuters on their daily journeys across the Randstad. Your campaign moves through the streets, neighbourhoods and moments that matter — creating visibility that cannot be muted, skipped or scrolled past.

Measure OOH like performance marketing

Move beyond static OOH estimates. Get access to verified reach data, campaign performance and live insights — giving you a clearer picture of who saw your brand, where and when.

More impact. Less spend.

Reach more people without the price tag of traditional OOH. Our flexible media network allows brands to scale campaigns across the Randstad while delivering a more efficient CPM than traditional outdoor advertising.

Zero additional carbon footprint

We don't add vehicles to the road. We turn journeys that are already happening into moving media, with a growing focus on EVs and hybrid vehicles.

Plan a campaign

Send us the brief. We come back within 24 hours with routes, fleet availability and a reach forecast for your target zones.

Live in 5–7 days
GPS-verified reporting
CPM from €2.50

Brief us

What do you have in mind for your brand? We'll be in touch in less than 24h.

Comparison

Traditional OOH vs. The Ride Media

Traditional OOHvs. The Ride Media
Geographic Coverage
Fixed, single location
Hyper-targeted across any city, region, or route
Key KPIs & Reporting
Estimated daily traffic (DOT / DEC)
Verified GPS impressions, dwell time, route heatmaps & frequency
Ad Blocker / Skippable
No
No
Est. CPM
€8.00 – €15.00+
€2.50 – €5.00
Time to Launch
4–6 weeks (long print/site lead times)
5–7 days (agile fleet onboarding)
For Drivers

Let your daily
commute pay your bills.

Your daily drive could pay you back. Monetize your vehicle with advertising campaigns, with no extra trips, no passengers and no change to your routine.

Turn your car into an asset

Your car is already on the road. Now it can earn you a monthly income simply by displaying advertising on the exterior of your vehicle during your regular journeys.

Earn without changing your lifestyle

No additional trips. No passengers. No chasing brands. Keep driving where you normally do while your car generates an extra income stream.

Drive with brands you want to represent

Partner with leading brands and bring their campaigns to the streets. We carefully select advertisers and match campaigns with the right vehicles and drivers.

Privacy you can trust

Smart location technology automatically protects sensitive areas such as your home and workplace. Your personal data stays private while your car becomes part of a new kind of outdoor media network.

Drive & Earn

Two quick steps and you are on the list. We only get in touch when a campaign fits the routes you already drive.

Free professional wrap
Fixed monthly payout
No extra trips required

Join the waitlist

Step 1 of 2Contact Details
FAQ

Everything you want to ask.

Every vehicle is equipped with GPS tracking that monitors location, speed, route coverage, and dwell time in high-density areas. We calculate verified impressions based on real-time traffic flow data, time-of-day dynamics, and street-level exposure.

Yes. You define your target cities, districts, or key interest zones. We match your campaign with vetted drivers whose daily commutes naturally align with those exact geographical areas.

Our average time to launch is 5 to 7 business days once creative assets are approved, significantly faster than traditional OOH vendors, which often require 4 to 6 weeks.

Brands handle the design. You create the artwork based on the specifications we provide. Once you send us the final design, we take care of the rest, managing the full production, printing, and professional vinyl installation at certified local shops, along with strict quality control throughout the campaign.

You get full access to an agency-grade performance report, including total GPS-verified distance, route heatmaps, impression estimates, peak exposure times, and vehicle flighting data.